Senior Manager, Marketing (alloClae)

Purpose

The alloClae team is looking for a creative and dynamic Senior Marketing Manager to help launch this innovative new product, driving consumer interest and physician loyalty. In this role, you will serve as the voice of the business, and will lead annual planning, overall marketing and launch strategy, creative and messaging strategy across channels, and brand look and feel for the Body business line. You will get to join a seasoned, enthusiastic team of aesthetics leaders developing world-class products with many successful launches under their belt.

Responsibilities

• Own overall marketing plan and launch strategy for the Body business line
• Drive communication strategy across traditional HCP (events, conferences) and digital channels
• Create comprehensive messaging, campaigns, collateral, and training materials to support product launches and ongoing marketing efforts
• Develop deep industry understanding to understand market dynamics and competitive landscape
• Evaluate the effectiveness of marketing programs and continue to share ROI with key stakeholders
• Collaborate with cross-functional teams to provide inputs to product development initiatives, ensuring alignment with market needs and customer preferences
• As needed, support product initiatives (i.e., lifecycle management, product updates, line extensions, and regulatory compliance activities)
• Maintain a working knowledge of FDA 21 CFR 1271, FDA 21 CFR 820, AATB standards, ISO Standards, cGMP/CGTP, other relevant regulations/standards, and internal organizational policies and standard operating procedures
• Travel domestically up to 50% to attend offsite meetings, conferences, and support business initiative
   

Skills

• Experience building brand and content strategies for physician and consumer-facing brands
• Track record of creating compelling and impactful campaigns, and ideally launch strategies
• Strong project management skills, with a track record of successfully leading cross-functional teams and driving projects to completion
• Proficiency in market analysis and interpretation of market data to inform product strategies
• Excellent communication and presentation skills, with the ability to effectively engage with surgeons and other healthcare professionals
• Ability to identify risks to timelines, escalate as necessary and propose mitigation strategies/pivot quickly when necessary
• Outstanding communication, writing and presentation skills
• Ability to work independently and in a team environment
• Excellent attention to detail and organization
• “Owner” mindset and ability to work in a fast-paced environment
• Enthusiasm, passion, and empathy for the consumer

Qualifications/Requirements

• Bachelor’s degree/ Master’s degree in marketing, business, science or related field, from an accredited college or university required
• At least 5-7 year(s) of experience in marketing and/or product management roles in medical device, healthcare, beauty, or related field required
• Clearance of favorable background investigation required